Fields of research
Marketing, sustainable consumer behaviour
Biography
The year of receiving the highest degree of professional qualification: 2015.
Born in Negotin, where she finished primary and high school education. She graduated and obtained post-graduate, Master of Science, title from the Faculty of Economics, University of Belgrade. She obtained PhD degree in 2015, at the Faculty of Organizational Sciences, University of Belgrade. During the post-graduate studies, she was engaged as a teaching associate of Marketing, at the Faculty of Economics, University of Belgrade. From 2007 to 2015 she was employed as a teaching assistant at Technical Faculty in Bor, University of Belgrade. From 2016 to 2024, she was employed as a research associate at Economics Institute a.d. Belgrade.
Membership of professional organisations
- European Marketing and Management Association – EUMMAS
Scholarships, fellowships, grants
- Slovak Academic Information Agency, scholarship for research stay at the Faculty of Economics, Matej Bel University in Banska Bystrica, 2011.
- Slovak Academic Information Agency, scholarship for research stay at the Faculty of Economics, Matej Bel University in Banska Bystrica, 2016.
- Slovak Academic Information Agency, scholarship for research stay at the Faculty of Economics, Matej Bel University in Banska Bystrica, 2020-2021.
Work in education
- University of Belgrade, Technical faculty in Bor, Teachning assistant 2007 – 2015.
Major publications
- Vlastelica, T., Kostic-Stankovic, M., Rajic, T., Krstic, J., & Obradovic, T. (2023). Determinants of Young Adult Consumers’ Environmentally and Socially Responsible Apparel Consumption. Sustainability, 15(2), Article 1057.
- Vlastelica, T., Kostić-Stanković, M., Krstić, J., & Rajić, T. (2023). Generation Z’s Intentions Towards Sustainable Clothing Disposal: Extending the Theory
of Planned Behavior. Polish Journal of Environmental Studies, 32(3), 2345-2360. - Ďaďo, J., Maráková, V., Táborecká-Petrovičová, J., & Rajić, T. (2020). Modelling the Determinants of Festival Visitors’ Behavioural Intentions. E&M Economics and Management, 23(2), 173–192.
- Rajic, T., & Dado, J. (2013). Modelling the relationships among retail atmospherics, service quality, satisfaction and customer behavioural intentions in an emerging economy context. Total Quality Management & Business Excellence, 24(9-10), 1096-1110.
- Rajic, T., Dado, J., & Taborecka-Petrovicova, J. (2013). Linking retail service quality, satisfaction and perceived value to customer behavioral intentions: Evidence from Serbia. E&M Ekonomie a Management, 16(2), 99-112.
