Formulating Messages and Policies Related to Covid-19

people walking on street during daytime


Behavioural Insights into COVID-19 in Serbia: Monitoring Knowledge, Risk Perceptions, Preventive Behaviours, and Trust to Inform Pandemic Outbreak Response


Public opinion research


Assistance in formulating effective and appropriate interventions, policies and messages in response to the epidemic.


Research questions seek to identify: (a) Levels of COVID-19-related variables (such as risk perceptions, knowledge, self-efficacy, confidence in institutions, behaviours, impact, worry, trust in/use of information sources, vaccination intentions and more); (b) Adherence to recommendations for reducing risk of the infection (PHSM); (c) Changes in relevant COVID-19 variables and their association with socio-demographic characteristics and current epidemiological situation.

This is a citizen-centred approach, where insights into population perceptions and behaviours inform COVID-19 actions, alongside epidemiological data and considerations of economic, cultural, ethical, and structural political nature, and other.


A survey questionnaire is used to conduct a cross-sectional study with two waves of data collection. The first wave of the study was conducted in 2022, while the second, and final wave was conducted at the beginning of 2023. The survey took approximately 15-25 minutes to complete.
The data was collected using the online poll methodology, partly utilising the existing IDN online panels and partly participants recruited through advertising as well as CATI using RDD. The cross-sectional survey approach was chosen as this methodology allows the most direct and rapid data collection given the state of emergency active at the time.


Data collected as part of this project belong to the WHO Serbia office and organizations/institutions can use the data in the anonymized form for future research projects, such as post-pandemic evaluation research.

Enter a search term

Skip to content